Off-Page SEO (Beginner Only)

Bloggers and website owners are certainly no stranger to the term Search Engine Optimization (SEO). There are two types of SEO that are usually used to optimize the desired results: On-Page SEO and Off-Page SEO. The main purpose of using SEO is to increase traffic and page ranking in search engines. You certainly want your website to appear on the first page or the first five pages. Increasing your page rank in search engines can improve your website's visibility. This helps increase traffic, brand awareness, page rank and conversion from visitors to customers.
Off-Page SEO (Beginner Only)
Off-Page SEO

What is the off-page SEO?

In SEO, the term off-page optimization refers to factor factors that are not related to your website page. If on-page SEO relates to websites such as internal links, content, and keywords, off-page relates to link building or backlinking.

To achieve the purpose of using SEO, it is not enough to care only about your website and brand. You should also strive to improve your reputation so that potential customers are eager to visit and learn more about your website and business.

What is the difference in off-page SEO and on-page SEO?

When evaluating a site, search engines will see from on-page (things about your website) and off-page (how popular your website is). Simply put, your ranking category is determined by the on-page factor and how high your rankings in search engines are determined by an off-page factor.

In on-page SEO, the tips that are usually given are about page loading speed, content, content quality, external links, titles as well as descriptions, and more. On the off-page, you will be provided with tips on link building, social media marketing, and social bookmarking.

Why is off-page SEO important?

When someone searches for information about a brand, they usually have their own opinion based on reviews, comments from friends and family, or acquaintances in cyberspace, as well as any information they can get both online and offline.

OFF-page SEO tells search engines like Google How visitors think about your website that can help your website become an authority website with increased visibility. This technique also makes visitors call your brand and link it to your website content.

However, many think that ¬ off-page SEO is just a link building. Whereas there are some other ways to optimizing the use of Off-page SEO. The ancient method of off-page SEO:

1. Promotion through Forum

Although it is not detrimental this method takes a lot of time. You are asked to mention your brand in a variety of forums that match the products or services you offer. It's better to spend time improving other important things in your business.

2. Inserting the Website in the search engine

This is the way it used to be common to make sure your website appears in Google and Bing searches. However, with the increasingly difficult search engine algorithms, this way is considered to no longer deliver results.

3. Article directories

Creating content for article directories is also one of the common old ways in content marketing. But in reality, most people do not read this directory website because the article is not quality and contains irrelevant things. When Google Panda appeared, the website of this directory was the first website category to have a significant decrease in TRAFFIC.

4. Website Directories

This is a way that was once considered potent but now this website is considered useless. This website is seldom visited because Google has now replaced the usability of the directory website with a faster search time.

5. Social Bookmarking

Following social media forums like Reddit and StumbleUpon will give you a good result if your brand gets viral, but this opportunity is very difficult to get. This is due to a website like this in the last update so that if you upload something, your post may disappear the next day.

6. Excessive use of social Media

Maybe you think the more social media you have, the more likely it is to increase traffic. Many social media are not related to your business. You need related social networks to help with good promotions.

Focus on some social media that fits your business so you can concentrate on your followers on social media.

New method off-page SEO

1. Link Building

This method is the most popular and effective off-page method. When you provide external links in your content, you're trying to collect as many votes as possible to boost your rankings and outperform your competitors. Similar to content, make sure you get quality backlinks. Many backlinks but not quality is no better than a bit of backlink but from quality links. Several factors determine the quality of a link:
  • Trusted Websites
  • Context relevant to your content
  • Popularity of backlinks
  • Text to link should describe the content of the target link in a few words
  • Natural links and not shaped like JavaScript
Then how to get this link? Natural links are the most liked links by search engines. The natural link means your website is liked by other website owners and provides a link to your website because it matches the content of their contents.

Getting a natural link is not easy. It is best to upload quality content that is worthy of a backlink on their website. If you use old ways that are only concerned with quantity, be prepared for penalties from Google.

There is another way of doing link building that is a guest post where you write on other blogs or vice versa. However, it's good to do this not just to get a link and don't do it too often. The rules of using link building change every time and search engines also try to avoid using the wrong way. However, if you implement a good strategy the purpose of using link building will be achieved.

2. Social Media

Almost everyone has social media. In addition to socializing and having fun, this can also be used for off-page SEO. This is a good way to increase traffic. Although the links that you find on social media are usually no-follow links, it does not mean those links are worthless. Promoting your brand on social networks can help increase traffic considerably. The more people find your profile, the greater the chance they visit your website. Social media can be an extra link that directs potential visitors to your website through your profile.

3. Local SEO

With the increasing use of smartphones and Internet connections are getting better, the Local SEO methods are also increasingly popular. Although it looks similar to SEO usually, these two SEO's are very different where Local SEO focuses on delivering related results based on the user's location at the time.

To use Local SEO, use the Google Places for Business Page and complete all the information you need and synchronize with your Google + account. Google recently stated that 87% of people use their phones on the go. Also, 95% of mobile users are looking for local information through their phones.

SEO off-page factor

Here are some important factors that help off-page SEO methods and raise your page rankings:

1. Inbound Links

In raising the rankings of your website in search engines, usually is to see how many links are addressed to your website. The use of hyperlinks addressed to your website is counted as a support vote for your website. The more links to your website, the more your support vote is in the eyes of Google and some other search engines. It's also good if the link comes from different domains.

2. Anchor Text

Anchor text is the hyperlinked text. In an off-page SEO, it's a good idea to give a suitable keyword for those links that help search engines identify your website and know which keywords to rank.
Make sure the anchor text used illustrates the contents of the given link. Use also a variety of anchor text that is more liked by the latest algorithms from Google.

3. Link Quality

Not all links have the same value. Links from popular blogs will not be equally worth the link from the Beginner blog. Websites that are usually categorized as trusted websites usually are:
  • Websites with. edu or. gov domains
  • Authority websites that are great websites that always appear based on your keywords
  • Websites that have been there for a long time
  • Websites that match your content topic
The use of several high-quality links from sites that belong to the above categories is more liked than having 100 links not qualified.

4. Link Speed Building

Link Speed building is also one of the important factors in the off-page SEO ¬. However, link building that is too fast will also be considered unnatural by search engines and can result in penalties (especially if your website is still relatively new).

Search engines can know the speed of link building is good, so get 1,000 low-quality links in a day when your website is only less than a month old does not look natural. As long as you're not using an automated tool that promises thousands of links at a time, you don't have to worry too much.
SEO off-page tools

To make it easier for you now have a lot of popping tools that help optimize your SEO off-page method. Here are some tools you can use:

1. Google AdWords

Many people assume that Google AdWords is the most helpful tool for off-page SEO. The features offered are: increase the number of subscribers, get fast and easy to understand results, increase quality traffic, provide information about the market, and search keywords. Google AdWords is a marketing tool that allows you to convert your visitors into customers and become your business leads. The tool is also easy to use, affordable and has maximum relevance.

2. Ahrefs

This tool is useful for a variety of things because Ahrefs has a huge backlink database and helps you know everything about your website and competitors. You will be able to know how to outperform your competitor rankings. Features offered such as Track your backlinks, find the most relevant keywords, know your competitor's information, and analyze their strategies.

3. Majestic

Majestic is also one of the best tools for SEO. This tool is also known as the most advanced Backlink tool. Its Database is thought to have the most detailed search engine information. Features offered include SEO for Professionals, media analytics, entrepreneur tools, comparisons with competitors, exploring domains in detail.

4. Moz

The services provided by Moz are very complete that offer unique traffic data. By using Moz, you'll be able to focus on the strategy you have, allowing you to easily find among the billions of searches done every day. The features offered by Moz include: Open Site Explorer, track your marketing campaigns, examine the opportunities of a keyword, and track browsing errors.

Balance the use of off-page and on-page SEO

Usually, SEO experts spend more time on off-page SEO than on-page SEO. However, how big any effort you do to off-page SEO, without on-page good SEO then your efforts will be not maximal. A website that looks unreliable from the beginning you open it will certainly not make you want to give backlinks to the website. Websites with a simple yet attractive design, clean of typographical errors would be more likely to get backlinks from big and trusted websites like Forbes.

Even though you have a lot of links, it will be pointless if the visitor is initially interested in your website review viewing your website which looks not professional and trustworthy. The more people read or see your content, the greater the potential you get a link or citation.

The more you get the citation and the links, the better off-page your SEO. Therefore, maximize your SEO on-page method before you start using the SEO off-page method.


In the SEO world, two important methods must be done in a balanced order to obtain optimal results; On-page and off-page SEO. OFF-page is indeed very important in increasing the popularity and reputation of your website but its methods not only with link building. Although getting links is a major factor (both now and in the future), keep in mind that this is just one factor in the other 200 + factors in Google's algorithm.

Also, link building is no longer a linear process in which you continuously build links. You should also use strategies to get links naturally. This is where on-page SEO plays an important role where quality content that contains detailed explanations will attract more readers and make your content into backlink-worthy content.

Although these two things relate, there are still many people believe that simply by doing one of these two ways gives them optimal results.

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